Incentivising Customer Loyalty & Gamifying Wellness: Two-Pronged Approach

Category: Insurance

Large multi-national insurance and financial services provider in Canada & Asia. Client initially sought to streamline customer loyalty rewards. Later, they wanted a separate initiative to encourage customers to be physically active using their existing app.

Challenges

• Managing vouchers and merchants was a time-consuming process
• Encouraging customers to be physically active and engaged
• Grouping customers into different reward tiers based on their engagement levels
• Offering a diverse range of rewards that appeal to all customers

Solution

• API integration for bulk rewarding and notification to simplify the process
• PWA integration with the client's native app for a seamless user journey
• Multiple rewarding mechanisms and campaigns running in parallel across markets
• Support for multiple tiers of customers (Bronze, Silver, Gold, Platinum)
• Exclusive rewards refreshed quarterly to keep customers engaged
• Feature to send rewards in bulk via email, SMS, or Whatsapp
• Perks for achieving milestones

Impact

• The platform enabled monthly redemption value of over SG$100,000
• The solution aided to complete more than 100 campaigns
• The loyalty solution was launched in multiple geographies with over 1 million users engaged within the platform